Drew Elovitz
Digital Growth & Brand Strategy Leader
Editorial strategist and cross-platform content leader recognized as Folio 30 Under 30 honoree for driving innovation in storytelling, brand partnerships, and audience engagement. Published author with extensive cross-functional collaboration experience, delivering high-impact storytelling and revenue-generating affiliate initiatives for global lifestyle brands. Guides cross-platform narratives through culture-focused content aligned with business goals. Versatile partnership builder skilled in cultivating talent relationships and negotiating first-in-kind deals that expand brand visibility.
Currently located in the NYC Metro Area. Open to Travel, Hybrid, Remote, & Onsite.
Experience
Sep 2022 – Present
Director of Content Strategy
Guide content and brand development for national clients across fashion, beauty, food, fitness, and lifestyle verticals within boutique agency environment. Craft multi-platform strategies rooted in storytelling, brand voice, and audience intent, blending copywriting, partnerships, and social activations. Collaborate with founders, creators, and marketers to develop creative platforms that support go-to-market success and business growth. Lead launch efforts for emerging brands, overseeing digital-first programs that unite community and commerce. Led strategy for consumer tech and real estate clients, aligning content execution with acquisition goals and digital commerce funnels. Launched Dear Dreamer from scratch by leading GTM content, social, and partnership strategy that drove grand opening success and ongoing social-led online orders.
Feb 2022 – Sep 2022
Senior Director of Social Media, Influencers, & Partnerships
Directed hiring, onboarding, and performance strategy for multi-role team including copywriter, designer, and strategist. Positioned social as growth channel in consumer fintech, integrating creative and compliance workflows to support GTM campaigns and product visibility. Led creative development across Instagram and TikTok, launching platform-native content series and original video formats. Created C-suite–facing dashboards and scalable operating model, establishing lasting infrastructure for employer brand growth and digital performance visibility.
Apr 2017 – Jan 2022
Global Director of Content Strategy / Senior Managing Editor
Directed content strategy and cross-platform storytelling for fashion, beauty, and lifestyle media brand in high-growth phase. Transformed editorial workflows into KPI-driven model to align creative production with business priorities and affiliate targets. Collaborated with data, SEO, and UX teams to develop personalized editorial journeys across digital and social channels. Drove org-wide shift to performance-led editorial and commerce strategy, collaborating with VP and C-suite to allocate content investments and shape long-range growth plans.
Dec 2015 – Sep 2016
Director of Talent & Social Content / Senior Editor
Led celebrity and influencer-driven social campaigns, directing live talent takeovers and branded content initiatives. Created high-performing real-time event coverage strategy across platforms, amplifying fan access to red carpet and festival moments. Managed editors and freelancers to produce conversion-optimized digital assets spanning multiple entertainment verticals. Collaborated with cross-functional teams to execute immersive, talent-led digital storytelling at scale.
May 2013 – Dec 2015
Director of Social Media
Promoted to director role to lead Teen Vogue’s multi-platform social media strategy, expanding reach and monetization through innovative, youth-driven digital campaigns. Promoted from Manager to Director, overseeing platform strategy, influencer partnerships, and content production across 14+ channels. Launched editorially integrated initiatives such as AskAnEditor and social-first event activations, bridging gap between print and digital. Directed team execution of branded campaigns, user-generated content, and real-time engagement tied to flagship events.
Results
58% YoY Growth
Driving affiliate revenue acceleration and 58% YoY growth in content KPIs by transitioning editorial operations to KPI-focused model, partnering with SEO and audience teams, and overseeing high-performing fashion and beauty content programs.
Six-Figure Revenue
Delivering first-of-its-kind collaboration between Shopify and fashion media brand by conceptualizing integrated content strategy, aligning stakeholders across departments, and producing exclusive editorial features, driving six-figure e-commerce revenue.
Reaching 14M+ Fans
Building real-time, live-event social media programs for Entertainment Weekly by leading talent partnerships, directing 2–3 weekly celebrity takeovers, and transforming social platforms into engagement hubs reaching 14M+ fans.
Expertise
Content Strategy
Editorial Leadership
Digital Publishing
Brand Storytelling
Talent Partnerships
Affiliate Programs
Influencer Marketing
Cross-Functional Leadership
Integrated Campaigns
Strategic Planning
Partnership Development
Creative Direction
Team Mentorship
Market Analysis
Campaign Optimization
Social Media Strategy
Go-To-Market Planning
Performance Tracking
Education
Master of Arts (MA)
Bachelor of Arts (BA)
Meet Drew
Testimonials
Alex Mclaughlin, Digital Media & eCommerce Executive
“Working with Drew at Who What Wear has been a fantastic experience. She is a data-savvy thought partner that is able to take complex analyses and turn them into actionable insights for Editorial and Content Strategy teams. Partnering with Drew on upcoming projects is exciting as it means we were going to overachieve on our results while maintaining high morale. From the engineers to the analysts, everyone enjoys working with Drew!”
Julia Rubin, Editor
“Drew is a true expert who deeply understands editorial needs, as well as business and marketing concerns. She is able to devise top-level strategy and also execute on her plans, making her an asset from a project’s ideation to completion. In addition to being an impressive thinker and doer, she is a level-headed leader who maintains excellent interpersonal relationships with those on all levels.”
Eden Sankin, Editor
“Drew is exceptionally knowledgeable about every social platform available, conceiving creative ideas for each and executing them in an organized and timely manner. She excels at creating unique and interactive content, actively engaging an audience and being at the forefront of social trends. She knows how to grow an authentic social following that will become brand fans for life. Drew is a clear asset to any team.”
Stephanie Ofreno, PR and Digital Marketing Professional
“I had the extreme pleasure of working with Drew on Mattel brands at Attention. Drew knows the ins and outs of social media – from drafting content calendars to executing a campaign or promotion. She’s a very well-rounded and extremely smart person, who is known for her creative thinking; she was even considered a go-to person for brainstorms. Additionally, Drew excelled in influencer outreach, particularly with mom influencers. She built strong relationships with top bloggers and secured excellent placements for the Little Mommy by Mattel brand. On top of all this, she is knowledgeable in analytics, so she’s not only able to plan and execute a social media campaign but also provide a full report showcasing KPIs and measurable success.”
Q & A
Why did you choose your profession?
I like understanding how things work, so I wanted a career that mixed creative and science. Starting in the early days of social media, strategy was a good fit. I found a niche where I get to do both.
I’m passionate about the art of storytelling and building narratives, but equally driven by the science of KPIs, performance metrics, and revenue growth.
Today, my profession allows me to blend my passion for culture and content with my talent for business and leadership.
Who are your main influences?
I’ve always been heavily influenced by the constant evolution of media itself—moving from the tried-and-true principles of legacy publishing to the agile, data-driven, and creator-focused models of today’s digital landscape. From traditional magazines to TikTok, I find inspiration across mediums.
What is your greatest accomplishment?
My most significant accomplishment was conceiving and launching a first-of-its-kind content partnership between Shopify and Who What Wear that directly generated six-figure revenue.
I identified an opportunity to create a new e-commerce revenue stream by integrating affiliate commerce into our editorial strategy. I led the initiative by conceptualizing a unique, integrated partnership with Shopify, which had never collaborated with a fashion media brand in this way before.
To make it happen, I aligned all the key stakeholders across our editorial, tech, and business development teams, and I personally oversaw the production of exclusive content features.
This landmark collaboration proved the commercial viability of our content and solidified the brand as an innovator in the nascent commerce-as-content space.
What tools do you use?
Analytics and SEO: Google Analytics, Google Search Console, SEMrush, and more for performance tracking, keyword research, and competitive analysis.
Project Management: Asana, Trello, AirTable for managing editorial calendars and workflows
Social Media Management: Platforms like Hootsuite, Later, and Sprout Social for scheduling and analyzing social media content at scale
Creative and Collaboration Tools: G Suite (Google Docs, Sheets, Slides) MS Office, Slack, Canva, and the Adobe suite.
What advice would you give someone just starting in your profession?
It’s important to understand that content is both an art and a science. Learn the art of compelling storytelling, but also the science of KPIs, SEO, and affiliate marketing. You must be able to write a beautiful sentence, create an engaging social campaign, and then prove its value with data that impacts the business’s bottom line.
Interests
Reading
Tennis
